Frequently Asked Questions

As the name would suggest, this section is a compilation of answers to the questions our clients commonly ask. Here you'll find answers to common questions about our business. Just start by following one of the links below.

  1. Well, since you are here, we would suggest you use our online estimate request form. Otherwise, the best way to ensure that we get all the information necessary to do an accurate quote, give us a call and talk with one of our customer service representatives.

  2. How is the Graphics Fee estimated?

    An estimate will reflect the time we believe will be spent on a project and the related fee. We will advise you of any changes during the coarse of production. Please understand, it can be very difficult to know what is required before getting envolved.

  3. How long will it take to complete my order?

    Every job requires a customized production schedule. Let us know when you need your job completed and we will do everything possible to make it happen.

  4. If I provide the artwork is proofing still neccessary?

    A proof will be provided in every case. Our policy is to never print without customer approval.

  5. Is white considered a printing color?

    No. White is not generally considered a printing color as typically the paper itself will be white. If a colored paper (something other than white) is chosen, then white becomes a printing color if any text or graphics require it.

  6. What are Pantone colors?

    Pantone colors refer to the Pantone Matching System (PMS), a color matching system used by the printing industry whereby printing colors are identified by a unique name or number (as opposed to just a visual reference). This helps make sure that colors turn out the same from system to system, and print run to print run.

  7. What are the comparative advantages of digital versus offset printing?

    The advantages of our digital printers are best realized on runs of 1000 or less and where a fast turnaround is needed. On longer runs it may be more cost effective to offset print.

  8. What are the different grades of paper and their respective basis weight?

    The basis weight of a given grade of paper is defined as the weight (in pounds) of 500 standard-sized sheets of that paper. With that in mind, here are different examples of paper grades and their respective basis weights:

    Bond: Most commonly used for letterhead, business forms and copying. Typical basis weights are16# for forms, 20# for copying and 24# for stationery.

    Text: A high-quality grade paper with a lot of surface texture. Basis weights range from 60# to 100# with the most common being 70# or 80#.

    Uncoated Book: The most common grade for offset printing. Typically 50# to 70#.

    Coated Book: Has a glossy finish that yields vivid colors and overall excellent reproduction. Basis weights range from 30# to 70# for web press, and 60# to 110# for sheet press.

    Cover: Used in creating business cards, postcards and book covers. Can be either coated or uncoated. Basis weights for this grade are 60#, 65#, 80# or 100#.

  9. What are the most common business envelope sizes?

    Business envelope sizes are referenced by a number such as #9 or #10. The chart below indicates the most common sizes in use today:

    SizeWidth x Length
    #6 1/43 1/2" x 6"
    #6 3/43 5/8" x 6 1/2"
    #73 3/4" x 6 3/4"
    #7 3/43 7/8" x 7 1/2"
    #8 5/83 5/8" x 8 5/8"
    #93 7/8" x 8 7/8"
    #104 1/8" x 9 1/2"
    #114 1/2" x 10 3/8"
    #124 3/4" x 11"
    #145" x 11 1/2"
  10. What are the most common card stocks used for postcards?

    The most common card stocks used for postcards are:

    100# stock coated on both sides: The most popular postcard stock.

    100# stock coated on one side: Well suited to mailing.

    12 pt stock coated on both sides: a premium paper with a high luster finish.

  11. What are the most common sizes for brochures?

    Common brochure sizes are 8 1/2" x 11", 8 1/2" x14" and 11" x17".

  12. What are the most common sizes for catalogs and booklets?

    Standard sizes for catalogs and booklets are 5 1/2" x 8 1/2", 8 1/2" x 11", 8 1/2" x 11 and 11" x 17".

  13. What are the most popular sizes for personalized notepads?

    The three most popular sizes for personalized notepads are 4" x 6", 5 1/2" x 8 1/2" and 8 1/2" x 11".

  14. What are the most popular sizes for sticky notepads?

    There are four popular sizes for sticky notes: 3" x 3", 3" x 4", 3" x 5" and 4" x 6".

  15. What are the standard sizes for postcards?

    Postcards are found in three common sizes: 4" x 6", 5" x 7" and 5 1/2" x 8 1/2".

  16. What are the types of bindings I can use for multi-page projects?

    Some of the common methods of binding books and other multi-page documents include:

    Perfect binding: Gluing the outside edges of the pages together to create a flat edge.

    Saddle-stitch binding: Using staples along the folds of the pages to bind them together.

    Spiral binding: Wires in a spiral form threaded through punched holes along the binding edge of the papers. Allows the document to lay open flatly.

    Plastic comb binding: Similar to spiral binding but using a tubular plastic piece with teeth that fit through rectangular holes punched into the binding edge.

    Three-ring binding: Holes are punched into the pages and fitted into a binder.

    Case binding: Sewing the pages together and then attaching them to a hard cover.

  17. What different types of materials can be used for labels?

    Materials for labels and their application include:

    Paper, Uncoated: Use where you need the label to be easily written on by hand or printed on by machine.

    Paper, High Gloss: Use when you need good printability. Keep in mind that it cannot be written on easily by hand.

    Vinyl: Use vinyl for outdoor environments, or if applying a label to a vinyl surface.

    Acetate: Use when the label needs to be transparent.

    Mylar/Polyester: Best for applications where the label needs to be applied to an object with sharp, angular corners.

  18. What does "camera ready" mean?

    In the digital age of printing, it means that an image file submitted for printing is ready to be transferred to the printing plates without any alterations.

  19. What is a "Graphics Fee"?

    Our team of designers keep track of the time they spend on any job. Whether they are opening and printing your files or creating a new look for your company stationery this time is valuable. The time-value is reflected in our Graphic Design Fee sited on the invoice.

  20. What is a "Proof"?

    A proof is a way of ensuring that we have set your type accurately and that everything is positioned according to your requirements. A proof can be sent by email or fax to your office. If color is critical we suggest viewing a digital output in our shop.

  21. What is color separation?

    Color separation is the process of separating a colored graphic or photograph into its primary color components in preparation for printed reproduction. For example, to print a full color photo with an offset printing press, we would create four separate printing plates each accounting for one of the four basic printing inks (cyan, magenta, yellow, and black) needed to reproduce the image.

    As the paper is fed through the press, each single-color plate puts onto the paper the exact amount of ink needed at exactly the right spot. As the different colored wet inks are applied, they blend together to create the rich and infinite pallet of complex colors needed to reproduce the original image.

  22. What is halftone printing?

    Halftone printing converts a continuous tone (solid areas of black or color) photograph or image into a pattern of different size dots that simulate continuous tone. When examining the page closely, you will see a series of dots spaced slightly apart. At a normal viewing distance, however, the spacing between dots becomes essentially invisible to the eye and what you see is a continuous tone.

  23. What is the difference between coated and uncoated paper stock?

    Uncoated stock paper is comparatively porous and inexpensive, and is typically used for such applications as newspaper print and basic black-and-white copying. Coated stock, by contrast, is made of higher quality paper having a smooth glossy finish that works well for reproducing sharp text and vivid colors. It tends to be more expensive, however.

  24. What is the standard size of the address window on a business envelope?

    The address window on a typical business envelope measures 4 1/2" x 1 1/8".

  25. Copy Services - Our high-speed duplicators can produce copies efficiently and economically whether you provide hard copy or bring in digital files on disk. Our state of the art production duplicating equipment allow us to deliver work quickly and efficiently.

    Printing Services - From one-color to full-color printing, our store has the capability to meet your needs. From short run to long run, we can offer a solution that will be just right for you.

    Finishing Services - We can cut, perforate, score, number, fold, collate, saddle stitch, bind, and just about any other bindery process you could ever need.

    Design Services - We utilize the latest design technology available in order to offer a full range of design services. If you need a brochure produced, we can work from your camera ready copy, use the files you provide on disk, or design your brochure from scratch.

  26. What requirements does the USPS have for envelopes?

    These are the U.S. Post Office requirements to keep in mind when designing an envelope:

    All mail pieces 1/4" thick or less must be rectangular in shape, at least 3 1/4" high and at least 5" long.

    Any mail piece less than 4 1/4" in height must be at least .007" (7 pt.) thick.

    Any mail piece greater than 4 1/4" in height or 6" in length must be at least .009" (9 pt.) thick.

  27. Why do I need to look at a proof ?

    Your approval on the final proof is assurance that you have looked over every aspect of our work and approve it as accurate. It benefits everyone if errors are caught in the proofing process rather than after the job is completed.